Content Marketing Manager

Who we are

Who we are  Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy! As our Content Marketing Manager, you’ll be an integral part of the Marketing team and report directly to the Vice President of Marketing. You’ll create and deliver content that boosts brand awareness, drives demand, and increases engagement.

What you'll do

• Own and execute end-to-end content strategy for the organization
• Drive demand generation with the production of SEO-optimized content including lead magnets, case studies, website copy, product content, paid search ads, thought leadership, social media posts, blogs, and email copy/nurture sequences
• Collaborate with the Revenue team, SMEs, external agencies/freelancers, and your Marketing colleagues to inform content strategy
• Manage a content and social media calendar that aligns with organizational goals and reflects industry trends
• Create net new content in support of Mortgage Lending and Mortgage Servicing target markets
• Audit content, conduct A/B tests, and identify new content opportunities
• Refresh and repromote existing content, driven by SEO and keyword optimization
• Ensure brand and messaging consistency in all public-facing content
• Analyze and regularly report on content performance with a focus on conversion and engagement metrics

Who you are

• 5+ years of B2B content marketing experience, preferably at a SaaS company or technology startup
• Deep understanding of SEO principles, keyword research, and content optimization techniques
• Proficient in SEO tools and analytics platforms (Google Analytics, Google Search Console, Ahrefs, Moz, Semrush, etc.)A strategic thinker and detail-oriented doer who can work with minimal direction
• Proven track record of working cross-functionally and collaboratively
• Exceptional writing, editing, and communication skills
• Strong content writing samples or portfolio
• Ability to thrive in a fast-paced environment, pivot, and wear many hats
• Familiar with HubSpot, Canva, Creative Cloud, Jira, and Confluence
• Experience in (or understanding of) the residential mortgage and lending industries is a plus but not a requirement
• Demonstrated experience managing social media platforms on behalf of a corporation or brand

Compensation Education